SECO 2023: Schedule, Speakers, and Events

SECO 2023 Schedule, Speakers, and Events

SECO 2023 is approaching, and we are excited to share all the details with you! This year’s Premier National Conference for Owning and Managing Successful Manufactured Home Communities is happening in Renaissance Atlanta Waverly Hotel & Convention Center, GA, on September 10th – 13th. Ready to learn all about it?

Remember that Anequim will be present as a Silver Sponsor during the conference; come say hi. Contact us today to learn how virtual assistants and remote professionals are revolutionizing the multi-family housing industry and reducing companies’ costs by 60%.


SECO 2023 Schedule

The SECO ’23 conference is set to be the ultimate gathering for property management companies and individuals involved in owning and managing successful manufactured home communities.

The conference will cover various topics, such as best practices in property maintenance, community development strategies, resident engagement, legal considerations, financial management, and much more.


8:30 am – 10:00 am

Sunday, September 10:

  • 10:00 am – 3:00 pm: Golf Classic Shotgun Start
  • 1:30 pm – 3:30 pm: Atlanta Braves Game
  • 3:00 pm – 7:00 pm: Registration Opens / Exhibitor Setup
  • 6:00 pm – 8:00 pm: Networking

Monday, September 11:

  • 6:00 pm – 8:00 pm: Networking
  • 8:00 am – 8:30 am: Welcome, Introduction & Opening Remarks, 911 Memorium Presentation
  • 8:30 am – 10:00 am: Keynote Speakers
  • 10:00 am – 10:30 am: Break

Mastermind Track

  • 10:30 am – 11:30 am: Due Diligence Death Traps: Avoiding the Quicksand
  • 11:30 am – 1:30 pm- Lunch
  • 1:30 pm – 2:30 pm: What is the Real Value
  • 2:30 pm – 2:45 pm: Break
  • 2:45 pm – 3:45 pm: Thinking Outside the Box: Creative Dealmaking Strategies
  • 3:45 pm – 4:00 pm: Break
  • 4:00 pm – 5:00 pm: One Minute Money Makers

Manager Monday Track

  • 10:30 am – 11:30 am: Judge Louis Levenson
  • 11:30 am – 12:00 pm: Yardi Presentation – Modernizing Is Easier Than You Think: Where To Get Started
  • 12:00 pm – 1:30 pm: Lunch
  • 1:30 pm – 2:00 pm: There Are No Second Chances!
  • 2:00 pm – 2:30 pm: Manager Panel
  • 2:00 pm – 2:30 pm: Manager Panel
  • 2:40 pm – 3:15 pm: You Can’t Do These Things Anymore: Managing MHCs in 2023
  • 3:15 pm – 3:50 pm: You Bet Your Assets! 2.0 Everything ESA You Need to Know
  • 3:50 pm – 4:00 pm: Break
  • 4:00 pm – 4:30 pm: Everything is AI-SOME: Unleash the Power of Artificial Intelligence to Automate Your Property Marketing
  • 4:30 pm – 5:00 pm: Elevating The Customer From King To Emperor!
  • 5:00 pm – 7:00 pm: Reception & Dinner
  • 7:00 pm – 9:00 pm: Round Tables

Tuesday, September 12:

  • 8:30 am – 9:30 am: Legal Docs Done Right: Key Provisions to Avoid Nightmares
  • 9:30 am – 9:45 am: Break
  • 9:45 am – 10:45 am: How to Create an Alliance with Local Government: The Perry Project
  • 10:45 am – 11:00 am: Break
  • 11:00 am – 12:00 pm: Mastering Long Distance Ownership: From One Property to a Portfolio
  • 12:00 pm – 1:30 pm: Lunch
  • 1:30 pm – 2:30 pm: How to Fill Vacant Lots using Lonnie Dealers and Private Funding
  • 2:30 pm – 2:45 pm: Break
  • 2:45 pm – 3:45 pm: How the Federal Reserve Will Affect the Investing Landscape
  • 3:45 pm – 4:00 pm: Break
  • 4:00 pm – 5:00 pm: Increased Interest Rates, High Inflation, and Bank Failures: Where Are We Headed in the MHP Asset Class
  • 5:00 pm – 7:00 pm: Latin Night – Reception among the manufactured homes on display
  • 7:00 pm – 9:00 pm: Round Tables

Wednesday, September 13:

  • 8:30 am – 9:30 am: Special Use Community Conversions: The Overlooked Niche
  • 9:30 am – 9:45 am: Break
  • 9:45 am – 10:45 am: The Real Cost of Filling A Vacant Lot: How to Avoid Huge Mistakes
  • 10:45 am – 11:00 am: Break
  • 11:00 am – 12:00 pm: SECO23 Closing Comments

This schedule is subject to change. For the most up-to-date information, visit the conference website.

Keynote Speakers At SECO 2023

Whether you are just starting in the manufactured home communities business or have been in it for a long time, these conferences will be great tools to grow and improve your business and manage your companies. Here are this year’s incredible speakers: 


Keynote – Scott Mann

Scott Mann is a real estate entrepreneur, public speaker, author, and advocate for veterans and veterans’ families. He wrote the best-selling book Operation Pineapple Express, Game Changers, Going Local to Defeat Violent Extremists, and has spoken on three TEDx stages.

Scott founded The Hero’s Journey, a 501c3 organization dedicated to helping warriors, first responders, and their families find their voices and share their stories. By amplifying their narratives, Scott aims to foster understanding and empathy among all individuals.


Keynote – Scott Huesing

Scott A. Huesing is a highly experienced combat leader, having served as a retired United States Marine Corps Infantry Major with an honorable service record spanning 24 years. Throughout his distinguished career, he had the privilege of deploying to over 60 countries worldwide, including Iraq, Afghanistan, and the Horn of Africa.

Scott demonstrated exceptional leadership skills in these challenging environments by planning, leading, and executing countless combat missions.

As an accomplished author since 2005, Scott has received critical acclaim for his award-winning bestseller, “Echo in Ramadi” (Regnery, 2018). This poignant book captures a pivotal moment in military operations

Other Notable Speakers At SECO 2023:

  • Ben Braband – Manufactured Community Owner Operator
  • Tanner Buuck – manager for the manufactured housing sales team
  • Steve Case – Manufactured Community Owner Operator
  • KC Conway – Economist and Futurist
  • Ken Corbin – Board of trustees of Habitat for Humanity and is a Certified Management Consultant.
  • Victoria Cowart – Director of Education & Outreach for PetScreening.
  • Brett Danko – President of Financial Planning
  • Steve Edel –  Manufactured Community Owner and Operator
  • Jose Garcia – experienced mobile home investor, coach, and mentor
  • Justin Gonzales – Managing Partner at MHC Due Diligence Partners, LLC
  • Maria Horton – Director of Marketing and Regional Manager for Newport Pacific Capital Company, Inc.
  • Kurt Kelley – President of Mobile Insurance,
  • Darren Krolewski – Co-President and Chief Business Development Officer of MHVillage
  • Tom Lackey – Manufactured Home Expert
  • Ekaterina Stepanova – partner at M2K Partners
  • Buck Starr – Manufacture Home Investor
  • Cole Phillips –  Manufactured Community Owner and Operator
  • Ferd Neiman – Manufactured Community Owner Operator
  • Margo Napoles – Margo Napoles
  • Frank Murphy – Real estate entrepreneur
  • Jefferson Lilly –  Manufactured Community Owner and Operator
  • Judge Louis Levenson – Attorney

Who Can Attend SECO 2023?

SECO 2023 welcomes anyone who owns or has an interest in purchasing a manufactured home community and desires to learn from industry veterans with decades of success.

With over 700 attendees expected to participate in person this year, SECO 2023 promises to be a gathering of influential minds and trailblazers. By attending, you’ll have the chance to learn from industry veterans who have accumulated years of knowledge and experience in the field.

This exclusive group of attendees represents diverse backgrounds, including property owners, investors, developers, and industry leaders.


Why Is SECO 2023 Important For Property Management Companies?

SECO ’23 offers a comprehensive educational program to equip property management professionals with the latest trends, strategies, and tools needed to excel in their roles.

Attendees will gain valuable knowledge and insights from experienced speakers and industry leaders, enabling them to enhance operations, improve resident satisfaction, and drive community success.

Property management companies often face unique challenges specific to the manufactured home community industry. SECO ’23 offers a problem-solving approach, providing practical solutions and strategies to overcome common hurdles.

Networking Opportunities

SECO ’23 provides an exceptional platform for property management companies to connect and network with peers, industry experts, vendors, and service providers. 

Building relationships and exchanging ideas with like-minded professionals can lead to valuable partnerships, collaborations, and even future business opportunities.

At SECO 2023, participants expect a vibrant, inclusive atmosphere encouraging interaction and knowledge sharing. From informative panel discussions to interactive workshops and breakout sessions, there will be ample opportunities to connect with industry leaders.

Anequim and SECO 2023

As an industry leader and sponsor of SECO 23, Anequim demonstrates its commitment to supporting the growth and success of the manufactured home community sector with its expertise in providing virtual assistant services and administrative support to entrepreneurs.

By partnering with Anequim, property management companies can benefit from their extensive knowledge and resources, gaining a competitive edge in the industry. Whether it’s managing day-to-day operations, providing administrative support, or implementing innovative solutions.

Contact us to know more about Anequim’s presence on SECO 2023 or for any other business query; let us help you scale your company!

Apartmentalize 2023: Schedule, Speakers, and Events

Apartmentalize 2023: Schedule, Speakers, and Events

Apartmentalize 2023 is here, and the annual education conference for the apartment housing industry is happening June 7-9, 2023, at the Georgia World Congress Center in Atlanta, GA. For attendees, we have put together all the information about Apartmentalize 2023. This includes the Apartmentalize Schedule, Speakers, and Events.

You are invited to Anequim’s booth at the conference. Learn how their virtual assistants are transforming the multi-family housing industry. They are reducing payroll costs by 60%. Just look for the Anequim exhibit or contact them directly on their website

Let’s dive into the details of this year’s Apartmentalize conference!

Apartmentalize 2023

“Anequim is excited to attend this year’s Apartmentalize conference. We understand the difficulties faced by the multi-family housing industry. We are eager to provide real solutions for more businesses through our incredible virtual assistants.”
-Gwenn Aspen, CEO & Co-Founder of Anequim

Apartmentalize 2023 Schedule

Apartmentalize is the rental housing industry’s ultimate gathering. It brings together apartment housing professionals from across the country and worldwide. The event features world-class speakers, expert-led education sessions, suppliers demonstrating the latest products and services, and networking.

Apartmentalize 2023. Schedule

Here is the 2023 Apartmentalize Schedule:

Wednesday, June 7:

  • 8:00 AM – 9:00 AM: Registration and Breakfast
  • 9:00 AM – 9:30 AM: Welcome and Opening Remarks
  • 9:30 AM – 10:30 AM: Keynote Address: The Future of Apartment Housing
  • 10:30 AM – 11:00 AM: Break
  • 11:00 AM – 12:00 PM: Panel Discussion: The Latest Trends in Apartment Housing
  • 12:00 PM – 1:00 PM: Lunch
  • 1:00 PM – 2:00 PM: Educational Session: How to Manage Your Property More Effectively
  • 2:00 PM – 2:30 PM: Break
  • 2:30 PM – 3:30 PM: Educational Session: How to Market Your Property to Attract New Tenants
  • 3:30 PM – 4:30 PM: Educational Session: How to Comply with Government Regulations
  • 4:30 PM – 5:30 PM: Networking Reception

Thursday, June 8:

  • 8:00 AM – 9:00 AM: Registration and Breakfast
  • 9:00 AM – 9:30 AM: Keynote Address: The Future of Technology in Apartment Housing
  • 9:30 AM – 10:30 AM: Panel Discussion: The Latest Trends in Technology in Apartment Housing
  • 10:30 AM – 11:00 AM: Break
  • 11:00 AM – 12:00 PM: Educational Session: How to Use Technology to Improve Your Property Management
  • 12:00 PM – 1:00 PM: Lunch
  • 1:00 PM – 2:00 PM: Educational Session: How to Use Technology to Market Your Property
  • 2:00 PM – 2:30 PM: Break
  • 2:30 PM – 3:30 PM: Educational Session: How to Use Technology to Comply with Government Regulations
  • 3:30 PM – 4:30 PM: Networking Reception

Friday, June 9:

  • 8:00 AM – 9:00 AM: Registration and Breakfast
  • 9:00 AM – 9:30 AM: Keynote Address: The Future of Sustainability in Apartment Housing
  • 9:30 AM – 10:30 AM: Panel Discussion: The Latest Trends in Sustainability in Apartment Housing
  • 10:30 AM – 11:00 AM: Break
  • 11:00 AM – 12:00 PM: Educational Session: How to Make Your Property More Sustainable
  • 12:00 PM – 1:00 PM: Lunch
  • 1:00 PM – 2:00 PM: Educational Session: How to Market Your Property as Sustainable
  • 2:00 PM – 2:30 PM: Break
  • 2:30 PM – 3:30 PM: Educational Session: How to Comply with Government Regulations on Sustainability
  • 3:30 PM – 4:30 PM: Closing Remarks

Please note that the schedule is subject to change. For the most up-to-date information, please visit the conference website.

Apartmentalize 2023 Speakers

This year’s list of Apartmentalize speakers is incredible! A long list of fantastic session speakers will be present at the conference. These speakers include some of the biggest names in the industry and beyond. 

Keynote – Jason Sudeikis

Jason Sudeikis is an Emmy-winning actor, comedian, writer, and producer. He is renowned for his work.This includes his roles in the films “Horrible Bosses” (2011), “We’re the Millers” (2013), and “Booksmart” (2019).

He is also well-known for his appearances on the television series “Saturday Night Live” (2005-2013) and “Ted Lasso” (2020-present). Sudeikis is a gifted storyteller with a knack for finding humor in everyday life.

He is also a passionate advocate for social justice and equality. At Apartmentalize, Sudeikis will speak about the entertainment industry. He will emphasize the value of diversity and inclusion. Additionally, he will discuss the power of storytelling.

Keynote – Lindsey Vonn

Lindsey Vonn is a retired Olympic gold and bronze medalist, New York Times best-selling author, and entrepreneur. She is one of the most decorated skiers in history, with 82 World Cup wins and four overall World Cup titles.

Vonn is also a vocal advocate for women’s empowerment and equality. At Apartmentalize, Vonn will give a talk. She will talk about her career journey, the value of persistence, and the strength of women.

Keynote – Derreck Kayongo

Derreck Kayongo is an entrepreneur and the founder of the Global Soap Project. He has also been recognized as a CNN Hero.

Additionally, he was the former CEO of the Center for Civil and Human Rights. He is passionate about global health and human rights. He has dedicated his life to making a positive impact on the world.

Kayongo is a powerful speaker and an inspiration to people worldwide. In his general session at Apartmentalize, Kayongo will share his story and his vision for a more just and equitable world. 

Other Incredible Speakers:

David Howard is the CEO of Zillow. He has over 20 years of experience in the technology industry and has led Zillow through rapid growth. Howard strongly advocates using technology to improve consumers’ lives and is passionate about making housing more affordable and accessible.

Lisa Margonelli is the author of “The Accidental City: Improvising the Future of Austin, Texas.” She is a journalist and urban planner who has written extensively about the challenges and opportunities of urban growth. Margonelli is a thoughtful and insightful observer of the urban landscape, and she is a gifted storyteller.

Ashley Ford is the CEO of RentCafe. She has over 15 years of experience in the rental housing industry and is a leading expert on the rental market. Ford is a passionate advocate for renters and is committed to making the rental process more transparent and efficient.

Shannon Watts founded Moms Demand Action for Gun Sense in America. She is a prominent supporter of gun control. She has been vital in passing gun safety regulations in multiple states. Watts is a courageous and determined advocate for change and a powerful voice for the victims of gun violence.

A.J. Jackson is the CEO of Jackson Lewis. He is a leading employment attorney with over 30 years of experience in the field. Jackson is a trusted advisor to businesses and employees and a respected voice on employment law issues.

See a complete list of all speakers, including session speakers, here

Apartmentalize 2023 Events

Apartmentalize 2023 Events Schedule

This year’s experiences at Apartmentalize are ones you do not want to miss! The Apartmentalize Expo is the largest trade show in the rental housing industry. It features over 500 exhibitors showcasing the latest products and services for apartment owners and managers.

The Apartmentalize Conference features over 100 educational sessions led by industry experts. Topics include property management, marketing, technology, and sustainability. The Apartmentalize Networking Receptions are a great opportunity to meet new people and connect with other rental housing professionals. 

Apartmentalize After Dark: This networking event occurs on the evening of the conference’s second day. Apartmentalize Happy Hour: It is an opportunity to meet other attendees and build relationships. It is a great opportunity to unwind and connect with other attendees.

Apartmentalize Events:

  • General Sessions: The General Sessions feature keynote speakers and panel discussions on the latest trends in the rental housing industry.
  • Breakout Sessions: Industry experts lead our Breakout Sessions. They cover many topics, such as property management, marketing, technology, and sustainability.
  • Apartmentalize After Dark is an evening networking event. It occurs on the first day of the conference. It is a great opportunity to relax and socialize with other attendees.

See the full list of one-of-a-kind experiences at this year’s Apartmentalize conference here.

Apartmentalize 2023 Conference Exhibitors

In 2022, exhibitors gave the expo a Net Promoter Score of 63. This means that past exhibitors highly recommend that colleagues or other suppliers of the rental housing industry exhibit at the show. See a full list and details about exhibiting at Apartmentalize here.

Apartmentalize is rich with decision-makers and experienced industry leaders. More than half of attendees perform at a manager level or higher and have more than 10 years of experience.

“Managing multi-family housing from apartments to condominiums is highly demanding, but it doesn’t have to be as stressful. We offer 24/7 Call Center and Back Office Support so you can focus on growing your business.
– Gwenn Aspen, CEO & Co-Founder of Anequim

Here are some of the benefits of attending Apartmentalize:

  • Learn from the best in the industry. Apartmentalize features world-class speakers and expert-led education sessions.
  • Network with other professionals in the rental housing industry. Apartmentalize is a great opportunity to meet new people and make connections.
  • See the latest products and services from suppliers. Apartmentalize features a trade show where you can see suppliers’ latest products and services.

Anequim Attends Apartmentalize 2023 Conference

Anequim is excited to attend the Apartmentalize conference this year. It will help multi-family property owners reduce their overhead and payroll expenses by 60%. They will do this with the help of highly skilled virtual assistants. Anequim evolved straight out of the property management industry, dramatically increasing profits in an industry with notoriously slim margins. 

“Just as the housing market has completely changed, so has how we view remote workers. Remote professionals are the future of work, especially in the multi-family housing industry”
– Gwenn Aspen, CEO & Co-Founder of Anequim

The 2023 Apartmentalize conference will feature over 100 educational sessions, networking opportunities, and a trade show. 

Open To Everyone In The Apartment Housing Industry

The conference is open to all members of the apartment housing industry, including owners, operators, managers, and suppliers. Apartmentalize 2023 will feature various speakers, including industry experts, thought leaders, and innovators. The speakers will share their insights on a variety of topics, including:

  • The latest trends in the apartment housing industry
  • How to improve your apartment operations
  • How to attract and retain tenants
  • How to increase your apartment revenue

The conference offers a great chance to find out about the most recent trends in the apartment housing industry. It is also a great opportunity to network with other industry professionals. Lastly, it can help you find solutions to your business challenges. 

Stop by Anequim’s booth if you’re attending! Discover how Anequim’s virtual assistants can help multi-family property owners and management companies save up to 60% on their payroll. Experience the cost-saving advantages of using remote professionals firsthand.

Anequim's Bootstrappers for entrepreneurs podcast

Social Media Virtual Assistant: What do They do

Why Virtual Assistants Are the Secret to Social Media Marketing

A social media virtual assistant will change the way you view digital marketing. Business owners like us don’t have the luxury of extra time, which is why virtual assistants have been a game-changer for how we manage social media marketing!

It’s important to have a strong online marketing presence to reach and engage with customers. However, managing multiple social media accounts can be time-consuming and overwhelming.

You’re likely trying to do everything for your business yourself, including creating and scheduling social media posts, responding to comments and messages, and analyzing performance metrics. It becomes too much and we struggle to keep up with the demands of running the business.

Social Media Virtual Assistant

Hire a Social Media Virtual Assistant to Manage Your Channels

Hiring a virtual assistant, or remote professional as we refer to them, is a true game-changer for small business owners. You can find an experienced social media manager or digital marketing virtual assistant who is just as capable as any ‘in-person’ employee but at a fraction of the cost.

Remote professionals will fully understand your business’s needs and help you create a social media marketing strategy tailored to your target audience. With their help, you can free up time to focus on other important aspects of your business.

virtual assistants for social media management

What is Social Media Management?

Social media management involves creating, scheduling, and posting content on social media channels like Facebook, Instagram, and Twitter. It’s essential to have a consistent social media presence to engage with your audience and stay top-of-mind.

Social media tasks can also include responding to comments and messages, analyzing performance metrics, creating social media profiles, blog posts and developing a social media strategy.

Why Hire a Social Media Virtual Assistant?

Let’s face it; social media management is a full-time job. We think that we can do it ourselves because we spend enough of our personal time on social channels, but effectively managing a social media marketing strategy is completely different. Managing just one social channel is challenging enough, but most businesses are on an average of 6 different social platforms. That means it takes 6X the amount of time to manage (time that you already didn’t have to spare).

Hiring a social media virtual assistant can help save time and improve your social media strategy. They are trained in social media marketing and can help you manage your platforms and create engaging content. A virtual assistant can also help you keep up with the latest social media trends and best practices, which can be hard to maintain and track on your own.

remote professionals for Social Media Virtual Assistant

Social Media Virtual Assistant Can Manage Multiple Accounts

Managing multiple social media accounts can be overwhelming, but there are tools that can help. Social media management tools like Hootsuite, Buffer, and Sprout Social can help streamline the process by allowing you to manage all your social media accounts in one place. These tools also allow you to schedule posts in advance, which can save you time and ensure consistent posting.

Scheduling out your posts and video content is one half of the equation, while the other half is responding and engaging with your tribe. Think of each social platform as a digital storefront for your business. Each represents your company, which means that each must have full-time attention dedicated to it.

Creating Engaging Posts with a Social Media Virtual Assistant

Creating engaging social media posts is key to attracting and retaining your audience. Social media virtual assistants can help you create relevant content that is tailored to your audience’s interests. They can also help you incorporate multimedia elements like images and videos into your posts, which can increase engagement.

The algorithms are always changing, but today they are based on one simple metric: engagement. If your posts are not getting likes, comments, and shares, social channels like Facebook and Instagram will not put you in front of more people. This means that you must dedicate the time and resources to creating truly engaging content that your target audience wants to see.

For most businesses, hiring a virtual assistant is the best option for quality content that fits their budgets.

Social Media Virtual Assistant

Developing a Social Media Strategy

Developing a social media strategy is crucial for the success of your social media efforts. Your strategy should target your audience and be aligned with your overall marketing goals. It should also track the success of your efforts, so you can make adjustments as needed. Social media virtual assistants can help you develop a social media strategy tailored to your business’s needs.

Tracking metrics is the only way to know what types of content is working for your digital marketing. Consider the first 6 months as merely data collection. Trial and error, testing different lengths of videos, styles of videos, graphic content vs video content, etc. is the only way to discover what your specific audience wants more of – so that you can deliver that to them for ultimate social media success.

Hiring a Social Media Virtual Assistant

Hiring a social media virtual assistant is the most cost-effective way to improve your social media marketing efforts. Virtual assistants are experienced in social media management and can help you with a variety of tasks like creating content, scheduling posts, and responding to comments. They can also help you stay up-to-date on the latest social media trends and best practices.

What About A.I.?

Artificial intelligence platforms like ChatGPT, Google’s ‘Bard,’ and a long list of other options look like a perfect solution for small business owners at first but they often don’t deliver the results your business needs. A.I. platforms are merely tools; they are not humans.

Google, along with every other social media platform, weights quality content as the highest value with the biggest rewards for your marketing. People engage with quality content. A.I. platforms aren’t yet able to connect with, resonate deeply with, or relate to human beings because they aren’t people.

Should you use A.I. platforms to streamline certain aspects of your business? Absolutely! However, marketing is not one of those areas for one big reason: Marketing is all about feelings. People decide to hire your business based on the emotional connection they have. Do they trust you? Do they like you? Will they remember you?

Robots (Artificial Intelligence) are incapable of feeling, so how can we expect them to know how to connect with people on an emotional level? This is just one more reason why virtual assistants are the true game-changer. Remote professionals are actually affordable for small businesses and their budgets. However, remote professionals are still people. They are highly skilled, highly trained, and know how to connect your marketing with your target audience.

Anequim Virtual Assistants

Virtual Assistants Are The Answer For Your Business

Hiring a social media virtual assistant can be a game-changer for your business. With their help, you can create a social media strategy tailored to your target audience and save time on managing your social media accounts. They can also help you stay on top of the latest social media trends and best practices, so you can focus on other important aspects of your business.

I can personally attest to the benefits of hiring a social media virtual assistant. Since I hired a virtual assistant for my own business, I’ve been able to free up time to focus on other areas of my business.

With the help of my virtual assistant, I’ve been able to create a consistent social media presence, engage with my audience, and grow my online following. They’ve also helped me to track and analyze my social media metrics, which has helped me to make data-driven decisions about my social media strategy.

Anequim Remote Professionals For Your Business

If you’re looking to hire a social media virtual assistant, it is important to do your research to find a remote professional with experience in social media management and a proven track record of success. Fortunately, Anequim does all of that research for you, and they make the entire process seamless, from searching for top talent to making the final hire.

Anequim also has proven processes and procedures to help you clearly communicate your goals and expectations and work together to develop a social media strategy tailored to your business needs. With the right virtual assistant on your team, you can take your social media presence to the next level and grow your online presence.

Give your remote assistants the best tools. Create an excellent customer service experience quickly with our FREE Service Guide. Start Providing the best experience for your customers now.

To get even more amazing tips, tricks, and techniques for your social media virtual assistant and business-related topics, check out The Bootstrappers Podcast! Get the free advice you need to turn your vision into reality.

Virtual Assistants: What Do They Do for Your Business?

What Do Virtual Assistants Do?

Virtual assistants, otherwise referred to as Remote Professionals, can be game changers for any business.

However, it’s important to design the role for success because it is also a job that if not done well can stress out already stressed-out professionals.

After years of designing Administrative assistant and executive assistant roles, I have some pointers so you don’t waste time, money, or stress on a position that won’t work and design the positions so it gives you exactly what you need to make your life easier, happier and less stressful.

Virtual Assistants Are The Answer For Business Owners

Most people who call us asking for an administrative or executive assistant do so because they are overwhelmed with their email, their life and their business.

They want someone to help them organize their life, their day and take the tasks that are below their paygrade off of their to do list. These are all great reasons to get an administrative assistant.

Virtual Assistants: How To Design The Right Position

Many times when we are consulting with an overwhelmed executive about the administrative professional role what we find is that the executive is doing operational tasks they should not be doing such as accounting tasks or customer service tasks and designing a position that takes care of those things in an operational way really is what will relieve the stress the most. 

When that is not the case we still try to find some operational tasks that the executive assistant can do that need to be accomplished directly by the executive.

Some tasks that should not be done in the operation but have an operational component include:

Virtual Assistants Help With Quality Control

Creating a system where when problems happen someone researches the issue, finds out the cause of the problem and determines if it was the processes and procedures.

If a problem needs to be fixed, the root cause needs to be identified first. Unclear procedures should be redrafted so they can be followed correctly.

If it is a training issue, the person executing the procedure should review the relevant documentation and make sure it is done properly in future. If there is a flaw in the process or workflow, this should be added to the leadership team’s agenda for further discussion on how to resolve it.

Quality control is ideal for executive assistants when they are not performing their normal duties.

Remote Professionals Can Do Sales Team Auditing

Sales teams are notorious for not following protocols or taking notes.

This can oftentimes lead to operational issues because the operational side of the business gets blindsided when the sales funnel operates in the dark.

This creates tension between sales and operations. It has the potential to create crisis situations on the operations side if they cannot fulfill the business coming in. 

Having your executive assistant audit the sales pipeline and enforce rules for follow up and utilizing reporting tools as outlined in your processes and procedures can be a huge help to both the operations and sales team.

Virtual Assistants Help With Process and Procedure Auditing

Clean processes and procedures end up always being a moving target if you are growing really fast sometimes the processes and procedures don’t scale with the business and have to be reworked.

Any new introduction of software means a change in the documentation and the workflow of the operation and it seems like to be successful they have to be constantly audited, organized and managed.

This is often a part time job and has to come from leadership which makes it the perfect operational task for an executive assistant while there is a lull in personal tasks or while their work load in other areas wanes. 

Remote Professionals For Financial Auditing

Leaders should be asking questions such as:

  • Are salespeople taking unnecessary days on the road and charging the company?
  • Is the SEO vendor doing what they’re supposed to?
  • Is the Google Ad money leading to good leads?
  • Are sales commissions reasonable?
  • Are all the HR personnel necessary?

However, due to a lack of time, leaders may not have the opportunity to look into these queries themselves. This is where an executive assistant can help. They can act as the leader’s eyes and ears in the company. They can ask the important questions and get answers that could lead to greater profits than last year.

Remote Professionals Assist With Research

As executives, it can be difficult to do the research necessary to make informed decisions.

Questions such as:

  • What is the competition doing?
  • Are there any new technologies we should consider?
  • What are CTOs at XYZ company like?
  • Is this coaching program any good?
  • What about XYZ vendor?
  • Can we reach out for additional references?
  • And what is being said on the Facebook user group about their experience?

All require time and effort which some leaders may not have. An executive assistant can help with all of these questions, providing thorough research and ensuring the team makes sound decisions.

Project management and follow up

Big projects make or break progress at all organizations.

Your executive assistant can follow up with the people charged with these projects, get status updates, see if there are roadblocks, set up meetings where things are not moving fast to figure out why and do something different.

They can be the one to make sure to-dos, quarterly projects and other high priority projects actually get completed on time and on budget.

Remote Professionals Can Do High-level reporting

If you have investors, silent partners etc. you probably have to provide reports on a regular basis. You may want to have a company wide meeting on the state of the industry or your company on a regular basis.

Your executive assistant can do the heavy lifting and you can verify the information and present.

Do it with them the first time, create a procedure for what they need to look for and how to get the data that is relevant to the audience and then have them create the reports from there on out.

Manage speaking engagements, podcasts, award applications and other PR functions

Do you want to get more earned media for your business or yourself?

Have your executive assistant apply for awards. Have them reach out to podcasts and propose you as a guest. Additionally you can have them propose you for speaking engagements that could help you get clients.

How Can an Executive Administrative Virtual Assistant Help With Personal Tasks?

An executive assistant can save you a lot of time and hassle with your personal life, freeing you up to focus on other important tasks. Here are some examples of what they can help with:

  • Sending birthday and holiday presents
  • Keeping your family’s sports and school calendars up to date
  • Booking vacations and travel
  • Paying school fees and buying supplies online
  • Booking appointments for the whole family (orthodontist, cosmetic, doctor/dentist)
  • Arranging home maintenance
  • Booking teacher conferences
  • Organizing after-school activities and filling out all necessary forms
  • Booking summer camps

As a working mom, I know that I wouldn’t be able to do both my job and daily family activities without my executive assistant, who helps make sure all deadlines are met, that all necessary activities are signed up for, and that my kids make it to their events on time.

With such a valuable team member helping out with the form front, I can have peace of mind knowing that my family will stay on track.

Getting the most out of your Virtual Executive Assistant

Managing a virtual executive assistant can be a great way to streamline your workflow and free up time for more important tasks. Here are some tips on making the most of your assistant:

  • Think through the role clearly before hiring an assistant, and consider if it’s necessary to create separate roles for specific operational tasks.
  • When designing the position, include operational and repeatable tasks that impact your business goals.
  • Have clear expectations about what you want from the assistant so they know exactly how to help you achieve those goals.
  • Ensure communication is consistent and that both parties are on the same page about their roles and responsibilities.
  • Successfully fulfilling the needs of a busy executive requires careful planning and design.
  • And finally, trust your assistant to do the work!

With good communication, clear expectations, and trust in their abilities, you’ll get the best out of your virtual executive assistant.

Virtual assistants and what do expect in your first 30 days

Remote Professionals Are Your MVPs

A virtual assistant can be a valuable asset for businesses that need help with administrative tasks, phone calls, and social media management from a remote location.

However, designing the position correctly is crucial for success. It’s important to identify tasks that are time-consuming and take up valuable office space and hire a virtual assistant to take care of them.

An executive assistant can help with tasks such as quality control, sales team auditing, process and procedure auditing, financial auditing, research, project management and follow-up, and high-level reporting.

With these pointers in mind, you can hire a virtual assistant who will be a great addition to your team, make your life easier, and reduce stress.

Don’t waste time or money on a position that won’t work for you – design the role for success and enjoy the benefits of having a virtual assistant company on board.

Ready to take your business to the next level? Create an excellent customer service experience quickly with our FREE Service Guide. Start Providing the best experience for your customers now. 

To get even more amazing tips, tricks, and techniques for scaling up your business, check out The Bootstrappers Podcast! Get the free advice you need to turn your vision into reality.

Remote Web Design Jobs: Can a Virtual Assistant Do it?

Virtual Assistants for Web Design

Are Remote web design Jobs worth it? As someone who has managed virtual assistants, whom I often call Remote Professionals, I have seen firsthand the benefits of working with remote workers for web design projects.

After experiencing the cost-effectiveness and quality of their work, I became a true advocate for virtual assistants for web design.

One of my first experiences with hiring a virtual assistant web designer was for a startup business that was on a tight budget. The business owner wanted a high-quality and responsive website but couldn’t afford to hire a full-time web designer.

Virtual Assistants for web design blog article

VAs for Remote Web Design Jobs

After some research, we hired a virtual assistant web designer specializing in responsive web design. The virtual assistant created a stunning website that met all our requirements, and the business owner was thrilled with the result. This experience taught me that virtual assistants can provide the same quality of work as in-person employees at a fraction of the cost.

Through these experiences and many others, I have seen how virtual assistant web designers can be a game-changer for businesses of all sizes. I hope this blog post will provide helpful insights and advice to business owners considering hiring a virtual assistant web designer for their website development needs.

Why hiring a web designer is essential for your business

Hiring a Virtual Assistant Web Designer is Essential for Your Business

Your online presence is crucial for the success of your business. A website is the face of your business and the first point of contact for potential customers. Therefore, it’s vital to have a well-designed and responsive website that is optimized for search engines.

A professional website designer can help you achieve this goal by creating a visually appealing and user-friendly website that ranks high in search engines and drives traffic to your business.

Affordable Remote Web Design Jobs

However, hiring a full-time website designer can be expensive, especially for small businesses or startups. This is where virtual assistant web designers come in. They are remote workers who offer web design services on a project-by-project basis or on an ongoing basis as needed.

Benefits of hiring a virtual assistant web designer

Benefits of Hiring a Virtual Assistant Web Designer

Maintain High Quality with Remote Professionals

Virtual assistant website designers are skilled and experienced professionals who offer high-quality web design services. They have the expertise to create a responsive website that looks great on all devices and is optimized for search engines.

Virtual Assistants Save Time

Hiring a virtual assistant website designer saves time for business owners. Instead of spending time on website development, they can focus on other important tasks such as marketing, customer service, and social media management.

Remote Web Design Jobs Are Cost-Effective

Hiring a virtual assistant website designer is more cost-effective than hiring a full-time web designer. Business owners can pay for web design services on a project-by-project basis or hire a virtual assistant on an ongoing basis as needed.

Virtual Assistants Are The Future of Work

Virtual assistant web designers are remote workers who work from their own offices. This means that business owners don’t have to provide office space, equipment, or other benefits that come with hiring full-time employees.

how to hire for a Remote Web Design Jobs

How to Hire a Virtual Assistant Web Designer

When hiring a virtual assistant web designer, finding a reliable and trustworthy professional is important. Here are some tips to help you find the right virtual assistant for your web design project:

Look for a website designer with a work portfolio showcasing their skills and experience. Ask for references and check them before hiring.

Define your project requirements clearly and ensure the virtual assistant understands your needs. This includes the scope of the project, timelines, and budget.

Communication For Web Design is Key

Consider the communication skills of the virtual assistant. You want to work with someone easy to communicate with and who can provide regular updates on the project’s progress.

Finally, consider working with a virtual assistant specializing in web design and development. They will have the expertise and knowledge to create a website that meets your business needs.

Virtual Executive Assistant

Hiring a virtual assistant website designer can be an excellent solution for business owners who want to create a high-quality, responsive website without breaking the bank. With the right virtual assistant, you can save time and money while achieving your online goals.

Follow the tips above to find a reliable and trustworthy virtual assistant web designer who can help you create the perfect website for your business.

Wondering how to meet with the perfect remote web designer? Stop wasting time and resources on meetings that don´t go anywhere; Download our manual for FREE and start creating impactful and strategic planning meetings.

To get even more amazing tips, tricks, and techniques for scaling up your business, check out The Bootstrappers Podcast! Get the free advice you need to turn your vision into reality.